Robert McAnderson – Author
I was born in June 1948, and my journey has taken me from an engineering background to Sales and Marketing with several multinational companies. Although I faced an unexpected early retirement due to poor health, this pivotal moment ignited my passion for health and personal development.
Life is a Gift, Health is a Choice – Choices Have Consequences is an inspiring biographical story about triumph over adversity, showcasing the resilience required to survive leptospirosis, heart attack, hypertension, attempted suicide, type-2 diabetes, peripheral neuropathy, stroke, cardiovascular disease, kidney disease, stage-4 prostate cancer, and skin cancer.
The book is proof that with hope, anything is possible.
The human body can live three months without food, three days without water, and three minutes without air, but it cannot live without hope.
I am thrilled to announce that I have signed a contract to publish my next book, 50 Self-Development Skills Essential for Personal Growth. This book catalyses positive change, empowering readers to unlock their hidden potential and journey towards more fulfilling lives. It reflects my deep passion and intention to illuminate personal growth paths.
Embracing and actively integrating 50 essential self-development skills can be a game-changer for personal growth. This comprehensive approach empowers you to enhance every facet of your life—psychological, emotional, professional, and interpersonal. By cultivating these skills, you boost your self-confidence and resilience and develop the adaptability to confront life’s challenges with optimism and determination.
By committing to self-growth, you pave the way for heightened self-awareness, enriched relationships, and a profound sense of fulfilment. This journey ensures you stay relevant and purposeful in our ever-evolving world. Moreover, weaving these transformative ideas into your daily routine elevates your life and inspires those around you, generating a powerful ripple effect of positive change. Don’t just strive for personal improvement; become a beacon of inspiration that uplifts others!
Two powerful motivations inspired me to write this book: first, to connect with those who recognise the transformative power of self-improvement, and second, to extend a guiding hand to those facing the subtle yet impactful subconscious barriers that can hinder their progress.
My first book, DNO The SEO Revolution, was groundbreaking in 2011. It introduced a revolutionary methodology for securing a page-one ranking on Google for a website, a feat previously considered challenging. This approach involved purchasing a domain name incorporating a high-value keyword, a strategy redefining SEO practices.
The concept replaced SEO (Search Engine Marketing) because it guaranteed the page one ranking and did not require continued SEO activities to combat competitor activity trying to secure the ranking.
While PPC (Pay Per Click) marketing would allow companies to compete for a page one position in the Google Sponsored section, DNO (Domain Name Optimisation) would guarantee a page one ranking in the generic section directly below the Sponsored section of the search results screen.
Robert’s second book, Sales Management Coaching a Winning Sales Team, was a self-published title that stood out from other sales management guides. It offered unique and straightforward tips on managing salespeople, which were instrumental in helping his sales team achieve 180% of their sales target and win the Australian Sales Manager of the Year Award in 1989.
After retiring at the age of 70 during the COVID-19 pandemic, Robert’s health, which had not been acceptable for the previous twenty years, developed several complications. Faced with a critical decision, he chose to take substantial steps to improve his health, a testament to his resilience and determination.
I am working on a sequel to Life is a Gift, Health is a Choice titled Choices Have Consequences—Navigating Life’s Path, which promises to be a game-changer.
The book explores how the brain deals with health issues and the psychology associated with our health choices, offering a fresh perspective on why we often opt for the easy solution. It is a transformative guide that explores character, values, goals, and dreams, offering a roadmap for personal growth and change. It also deep-dives into the change process, its benefits, and how to become the person you aspire to be.
